Acknowledge Friends’ Pay-Per-Click Advertising

Pay-Per-Click Advertising can be scary. Sometime you spend a lot of money without adequate return on investment. Even though you see the reports you may wonder who is seeing your ads and under what conditions. Today, I went to an internet news site. An ad appeared at the top of my page and it was for a real estate agent that is part of my business networking group. I immediately sent him a short email to let him know I saw his ad and under what conditions. I didn’t click the ad because I didn’t want him to incur charges. He very much appreciated getting personal feedback on the ads’ appearance.